“The Rock is a special figure in what I’d call a hyper-capitalist Hollywood. He says it may also have something to do with creating a momentum as the film is released because “studios fear that audiences have been sheltered by COVID”. Tweet from Professor Bruce Isaacs, a University of Sydney expert in cinema and the film industry, told The New Daily “cinema – and this is to say, all cinema to some extent – creates deeply immersive experiences, and stars are absolutely central to that fantasy.”
“I’ve been waiting to share with the world the many ways I beat them for so long, so here it goes,” she says.Īnd overnight, Johnson updated us with the big news that almost 60 per cent of all Netflix accounts have watched his film. Gadot ( Wonderwoman) has been showing us her COVID tests and tongue-in-cheek posts: “I’m so excited for the biggest Netflix project ever, staring two totally anonymous unattractive guys with no charisma.” Reynolds will never totally shake off his Deadpool persona, so anything he does on and off camera is bankable.
#SHATTERED UNION OPENING MOVIE#
The Rock has been posting from his gym, where he’s telling fans to hashtag the movie with the line “12daysofRedNotice” to win a $50 Uber Eats voucher and an energy drink. Netflix has released dozens of production stills and behind-the-scenes images, as it typically does for key titles. Reynolds was quick to share the record-breaking achievement on Instagram: “ biggest-ever opening day for a film.”Īdded Johnson ( Jungle Cruise, F9): “Still processing this historic industry news … Red Notice shattered opening day records for Netflix around the world.”Īnd just over three weeks later, according to the streaming giant, Red Notice has so far brought in 328.8 million viewing hours, topping the previous record held by Sandra Bullock’s Bird Box in 2018 with 282 million viewing hours, CNN reported on December 2.Ĭleverly, the stars have been sharing behind-the-scenes vision clips, promotional material and skilful, well-rehearsed comedy routines on their social media platforms to promote the FBI-catches-an-art-thief film. When the film landed on Netflix on November 12 – two weeks after its theatrical release – it shattered opening day records.
Some say it’s all designed to show the hard work and fun that goes into making a movie, a look at the stars’ real personalities and, most important, make the actors relatable, approachable, and more human.īut in the case of The Rock (Dwayne Johnson), Ryan Reynolds and Gal Gadot, who’ve been heavily involved in promoting their comedy crime thriller Red Notice since early November, it has paid off big time, becoming the most watched movie in Netflix history. Over the past 12 months, there’s been an increase in “interesting and strategic displays” from stars to promote their films, including releasing behind-the-scenes packages, posting production stills of key scenes online, and delivering candid interactions between stars aimed at showing one big happy family on the film set.
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